uPledge is a Dutch and Malaysian green FinTech startup connecting ethical retail investors to AI-verified impact projects. Micro-investing and positive impact hand-in-hand.

Responsibilities: At uPledge, I was responsible for the UI product designs, establishing the art direction, and overseeing the development of a dynamic, modern impact-investing app designed to appeal to a diverse customer base. The app is centered around building an ecosystem that incorporates features such as skills, quests, and reward systems, catering to everyday retail investors who seek to make a positive impact through their investments. Additionally, we aimed to explore opportunities within the realm of Web 3 and go beyond conventional investment approaches.

Client: uPledge
Agency: n/a
Focus: Art direction / Mobile product design / UI design