Riyadh Air

Riyadh Air is Saudi Arabia’s new national airline, launched as part of the Kingdom’s Vision 2030 strategy to position Riyadh as a major global aviation and tourism hub. Designed as a digitally native, premium airline, Riyadh Air aims to connect Saudi Arabia to over 100 destinations worldwide while delivering a seamless, technology-driven travel experience that blends world-class service with modern innovation.

Responsibilities: At Riyadh Air, I was responsible for shaping the visual direction across key digital touchpoints, helping bring the airline’s premium brand vision to life through intuitive, customer-focused experiences.

My role involved creating high-fidelity UI designs, defining design sytem components, and collaborating closely with product, brand, and development teams to deliver scalable solutions across the wider ecosystem.

Another key area of focus was Sfeer, Riyadh Air’s loyalty programme, where I contributed to designing member experiences that strengthened customer retention, rewards, and brand affinity. Throughout the project, I worked to balance luxury brand expression with usability, accessibility, and technical feasibility.

Client: Riyadh Air
Agency: IBM
Focus: Art direction / Mobile product design / Web design / UI design