Journee

Journee is a surprise-travel company built around the excitement of discovering somewhere unexpected. By matching travellers with destinations based on their interests and preferences, Journee takes care of the planning and booking, from flights and accommodation to authentic local experiences, while keeping the destination a mystery until departure day.

Responsibilities: At Journee, I shaped the visual direction and UI system, developing a distinctive aesthetic that translated the brand’s playful, discovery-led spirit into a cohesive digital experience. My work combined sculptural forms, tactile materials, and carefully considered colour palettes to create a flexible visual language that brought the brand to life across multiple touchpoints.

Key areas of focus included character-based travel personalities, newsletter design, the interactive guessing game, and the Journee Hub, booking, and checkout experiences. From expressive character identities to the functional flows that guide users through their travel journey, I worked across both brand expression and product design, ensuring each interaction felt engaging, intuitive, and distinctly Journee.

Client: Journee
Focus: Responsive web / UI design / Art direction